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HomeSEOToday in search advertising historical past: February 12

Today in search advertising historical past: February 12

Google penalizes JCPenney for hyperlink scheme

In 2011, JCPenney was caught partaking in hyperlink schemes and, because of this, discovered itself on the receiving finish of a Google penalty.

The New York Instances was apparently perplexed by how properly jcpenney.com ranked in natural seek for virtually all the pieces the retailer offered. In order that they requested somebody accustomed to search engine optimisation to look into it.

What they discovered: JCPenney’s website had 1000’s of strange hyperlinks pointing to it with very descriptive anchor textual content. The Instances shared its findings with Google – and Google took handbook motion. The JCPenney web site was nowhere to be discovered on Google for the queries that they had beforehand ranked primary for.

JCPenney mentioned they knew nothing in regards to the hyperlinks – and subsequently fired their search engine optimisation agency.

Learn all about it in New York Instances Exposes JCPenney Hyperlink Scheme That Causes Plummeting Rankings in Google.

Additionally on today

New chart annotations make Google Advertisements’ change historical past stories a lot simpler to navigate

2020: Annotations have been out there in campaign-level change stories within the Google Advertisements UI. 

Video: Ann Smarty on the historical past of visitor running a blog & the way forward for hyperlink constructing

2020: Good ran MyBlogGuest, which acquired hit exhausting when Google cracked down on visitor running a blog.

For retail advertisers, Procuring advertisements proceed to overshadow textual content advertisements

2019: Fourth-quarter stories from Marin and Merkle highlighted the significance of Procuring advertisements for retailers’ search promoting methods.

Analyst: 8 billion voice assistants by 2023

2019: Analyst agency Juniper Analysis predicted “practically 8 billion digital voice assistants to be in use by 2023.”

Google, Getty Pictures enter a multi-year international licensing partnership

2018: The deal successfully ended Getty’s European antitrust criticism in opposition to Google.

Google Gained’t Present search engine optimisation Certifications To Site owners Or search engine optimisation Firms

2016: Google mentioned internally if they need to add an search engine optimisation certification program and determined not to take action.

AdWords Automated Bidding Will get An Overhaul: Welcome, Portfolio Bid Methods

2016: Terminology modifications got here with some new performance, together with the power to set completely different CPA targets on the advert group stage throughout the similar bid technique. 

Google Cellular Picture Search Provides Drop-Down & Different UI Adjustments

2016: Google added a drop-down menu on the picture search outcome web page for cellular gadgets and tweaked some extra consumer interface options.

Streetmap Loses Anti-Aggressive Lawsuit Towards Google In UK

2016: Streetmap had sued on grounds that placing Google Maps on the high of search outcomes was an “abuse of competitors.”

Search In Pics: Google Jedi Grasp, Aerial Silks Class & Sundar Pichai Meets NFL’s Ronnie Lott

2016: The newest pictures exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve and extra.

Google’s Search Impression Report Goes Dwell For Choose Few Site owners

2015: Google launched the alpha model of their new search queries report in Google Webmaster Instruments to a small variety of Site owners for suggestions and testing. 

Now It’s Expedia Vs. Priceline As Orbitz Swallowed For $1.6 Billion

2015: After shopping for Travelocity the earlier month, Expedia grabbed Orbitz in aggressive bidding.

Google’s Matt Cutts On Being A Spam Fighter: Trying For Patterns & All the time New Spam Efforts

2014: He solutions the query “What’s it prefer to battle webspam at Google?”

5 Instances Google Penalized Itself For Breaking Its Personal search engine optimisation Guidelines

2014: When Google took motion in opposition to itself – Google Chrome, Beat That Quote, Google AdWords (2x) and Google Japan.

Microsoft: We Don’t Censor Search Outdoors China

2014: An article asserted that Bing search outcomes for Chinese language language audio system within the U.S. have been radically completely different than these in English for controversial phrases similar to “Tiananmen Sq.” or “Dalai Lama.”

Report: Cellular To Drive A Third Of Paid-Search Clicks By 12 months Finish

2013: The corporate mentioned that as of December 2012, cellular gadgets accounted for 23.4% of all US paid-search clicks.

Bing Advertisements Updates Professional Accreditation Coaching; Examination Is Now Free

2013: Among the many modifications, Bing transitioned the coaching segments from video primarily based to textual content primarily based content material.

Foursquare Improves Android App, Makes Search Extra Distinguished

2013: An “Discover” search field was added on the high of the display.

Wait Wait… Don’t Inform Me: “I Search Google. So Does Bing”

2011: NPR’s “Wait Wait… Don’t Inform Me” quiz present did a humorous ship up over Google’s accusations that Bing was copying Google’s search outcomes.

Google AdWords Now Providing “Bid Concepts”

2010: The function gave options on for those who ought to improve or lower your bids on sure key phrases.

Google Tweaks Cellular Search, Provides Olympics Onebox, Yahoo Affords Devoted Cellular Olympics Website

2010: Google made some delicate modifications to its cellular homepage and searchbox.

Google Might Provide Buzz Independently From Gmail

2010: “It’s clear that curiosity in Buzz could lengthen past the present Gmail base, and we’re open to serving that group.”

Google Affords Beta Options In New “Maps Labs”

2010: So that folks might get a take a look at new performance and Google can get early suggestions on potential new options to introduce.

Google’s Sergey Brin Speaking China At TED

2010: A transcript of an impromptu Q&A with Google cofounder Sergey Brin on Google’s choice to depart China.

Nielsen: Bing Regains December’s Losses In January

2010: Bing’s January share worn out its drop from December.

Yahoo Founders To Promote Up To five Million Shares

2010: Jerry Yang, the previous CEO, can be promoting 3 million shares and David Filo would promote as much as 2 million shares.

Google, Yahoo & Microsoft Unite On “Canonical Tag” To Scale back Duplicate Content material Muddle

2009: The start of the rel="canonical" hyperlink component. The major search engines would use this as a touch, not as a directive.

Google Turns Off Radio Advertisements

2009: Google Audio Advertisements and Google Radio Automation wasn’t as profitable as they hoped

Google Buys Paper Mill In Finland For New Information Middle

2009: It value $51.7 million.

Google “My Tracks” Makes use of Android GPS To Seize Outside Efficiency

2009: It helped runners, skiers, bikers and different outside fanatics seize their routes and efficiency utilizing the telephone’s GPS chip.

Microsoft Continues Peeling Off Yahoo Search Expertise

2009: Yahoo govt Larry Heck can be engaged on Microsoft search.

Web Advertisements Develop; Google Sees Slight Decline

2008: IDC reported that total Web promoting had grown 27% 12 months over 12 months to $25.5 billion in 2007.

Google Maps Provides Avenue View Pictures For A number of New Cities

2008: 30 cities had the road views function.

Cellular Musical Chairs: Google Befriends Nokia; Yahoo Snags T-Cellular Europe

2008: Yahoo appeared to have changed Google as the search supplier for T-Cellular in Europe, whereas Google grew to become a main search associate of Nokia.

Tech Firms Go After Yahoo Staff In Wake Of Microsoft & Layoff Information

2008: The businesses have been looking for builders, challenge managers, and key executives who could have needed to leap ship forward of a attainable Yahoo-Microsoft merger and upcoming layoffs. Associated: Up to date: Yahoo Layoffs Occurring Now

MSNbot 1.1: Dwell Search Implements A Extra Environment friendly Crawl

2008: Microsoft introduced modifications to their Dwell Search crawler meant to scale back bandwidth sources in the course of the crawl of a website.

Google Accused Of Profiting On Movie Piracy: Discussions Proceed

2007: Google is claimed to have supported two web sites that allegedly provided pirated motion pictures partly by an advert rep suggesting they bid on phrases like “bootleg film obtain.”

What Are Google Sitelinks?

2007: Many extra folks have been reporting seeing Google Sitelinks replace.

Yahoo Indicators Cellular Advertisers; Google Companions With Vodafone On Maps, Dwell Search Cellular Leaving Beta

2007: A wide range of anticipated cellular bulletins forward of 3GSM World Congress.

Search Love Triangle: Ask.com Needs These Trying For Yahoo.com On Google.com

2007: We’ve by no means heard of a search engine promoting for these looking for one other search engine on a 3rd search engine. Till now.

Paradoxically, You Want A Map To Discover Google & Microsoft’s Home windows Cellular Map Apps

2007: It was an unbelievable problem.

Yahoo Go For Cellular Goes “Gamma,” LG Partnership Introduced

2007: It featured the power for customers to look straight from maps and share oneSearch outcomes, information articles and the service straight with mates.

Microsoft, Google & Others To Construct New Wi-fi System?

2007: Was this a approach for these firms to supply cellular providers with out having to work with cellular carriers?

Ask.com Chooses Central Washington For New Information Middle

2007: In associated information, it appeared like Google’s North Carolina deal was going to be reviewed by the Senate Finance Committee.

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

< February 11 | Search Advertising and marketing Historical past | February 13 >



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