If you happen to watched the launch occasion, you’d know OnePlus’ presenters had been completely pumped to take the stage and exhibit the 11. Shouting on high of their lungs, the corporate’s key individuals revealed what is likely to be probably the most compelling OnePlus cellphone since 2019, which speaks volumes concerning the phone-maker’s rocky journey prior to now 4 years.
The OnePlus 11 reveal is likely to be probably the most high-spirited cellphone presentation since Jobs revealed the unique iPhone in 2007. And since actually each Huawei launch ever – Richard Yu guidelines.
One thing reasonably distinctive occurred to start with of the OnePlus 11 launch occasion, which lastly gave voice to a thought that many people have had for practically half a decade.
The response from the viewers members painted an image clearer than the one you may take with the OnePlus 11’s 50MP wonderful digital camera. OnePlus telephones don’t appear to elicit the identical pleasure they as soon as did, as a result of they’ve misplaced their… edge. So, persons are trying again, in nostalgia. In truth, the OnePlus 11 will face a couple of different main challenges on the best way to profitable over those that as soon as believed within the firm.
Let’s speak about them…
There are three main points/challenges forward for the OnePlus 11; the largest one is known as “Google Pixel”
If a $600-800 OnePlus flagship cellphone was once “all the trend” a couple of years in the past, right this moment’s market local weather is much extra saturated and heated up. Just for “illustrative functions”, right here’s a fast checklist of telephones you possibly can purchase as a substitute of the $700-800 OnePlus 11:
- Pixel 7 Professional – $600-750 (relying on out there affords)
- Pixel 7 – $400-550 (relying on the affords in place)
- Pixel 6 Professional – $300-400 (out there proper now on Amazon at $315)
- Pixel 6a – $250-350 (relying on the supply)
- Galaxy S22 Extremely – $800 (Amazon Renewed)
- Galaxy S22+ – $500 (Amazon Renewed)
- Galaxy S22 – $400 (Amazon Renewed)
- Galaxy S23 – $800 (given it is a Samsung flagship, the value ought to be coming down very quickly)
In fact, that’s not a complete shopping for information of the finest Android telephones to purchase in 2023, however I consider it serves my level effectively sufficient. Even final yr’s Samsung flagships, in addition to the bottom mannequin Galaxy S23 (our evaluate is up now) are very a lot within the worth vary of the OnePlus 11.
Nevertheless, as you may see, the actual risk to OnePlus’ ambitions seem like Google’s mid-range and flagship telephones, which aren’t solely noticeably extra inexpensive in comparison with the OnePlus 11 (relying on the deal you get), however provide you with loads of alternative in the case of worth, sizes, and have set. As you may know, the OnePlus 11 is the one and solely flagship mannequin we’ll get from the corporate this yr (no “Professional”, no “T” variations).
OnePlus 11 leaves out premium options that cheaper or equally priced telephones do supply; no IP67/68 ranking, wi-fi charging, periscope zoom digital camera

Google’s $250 telephones supply IP67 mud/water resistance and wi-fi charging.
The opposite elephant within the room is that OnePlus clearly can’t make up its thoughts about whether or not it makes “premium” or “flagship-killer” telephones.
The OnePlus 11 drops the IP68 water-resistance and quick wi-fi charging, which wouldn’t stand out as a lot if the corporate’s earlier flagship, the OnePlus 10 Professional, didn’t supply these options. Moreover, even right this moment’s $300 telephones such because the Pixel 6a, iPhone SE, and Galaxy A53 include IP67 water-resistance and wi-fi charging.
For the document, OnePlus has formally confirmed that the OnePlus 11 is IP64 licensed. For one, that’s a really uncommon IP ranking for a smartphone, however what it means is that the gadget ought to be totally dust-resistant (which is sweet), however solely proof against splashes of water (albeit from any course) as a substitute of full immersion.
In a nutshell, don’t go swimming together with your OnePlus 11, however showers ought to be positive (do not quote me on that).
Unacceptable selfie digital camera makes OnePlus 11 the unsuitable cellphone for many who like taking selfie movies for TikTok and Instagram

Picture courtesy of Danny Winget.
Once more, not everybody will care about how crispy clear their selfie movies look, however within the age of Instagram and TikTok it appears reasonably important to verify your selfie digital camera is no less than nearly as good because the competitors’s. Proper now, movies taken with the OnePlus 11’s selfie digital camera have what the web likes to name “potato high quality”. Sorry, potatoes.
Bringing again OnePlus 7 Professional design might save OnePlus from catastrophe but it surely may not be so simple as it appears

The OnePlus 7 Professional wasn’t simply the best-looking cellphone of 2019 – it is most likely one of many best-looking telephones ever. No less than from the entrance.
The aforementioned head-scratchers kind of illustrate the state of OnePlus proper now – 10/10 for enthusiasm, and seven/10 in the case of supply (I’ve deducted one level for every setback talked about above – about as scientific because it will get…
The market has modified considerably within the time OnePlus was enjoying video games of trial and error and telephones just like the Pixel 6a, Pixel 7 and even Pixel 7 Professional imply the OnePlus isn’t the apparent alternative for “finest worth cellphone” anymore. So, with a reference to the intro of the story, I merely can’t skip speaking a few private bone I’ve to choose with OnePlus (clearly, I’m not the one one)…
It’s now apparent (not that it wasn’t already) that core OnePlus supporters, and even the common Joe, discover the OnePlus 7 Professional / OnePlus 7T Professional to be absolutely the peak level of the corporate’s makes an attempt at a flagship. In reality, it will not be a stretch to say that the OnePlus 7 Professional and 7T Professional had been the best-looking telephones of 2019-2020 (and it’s not shut).
The bezel-less, notch-less, hole-less design of the OnePlus 7 Professional’s show is (to this present day) the head of cellphone aesthetics, and extra importantly, one thing that different mainstream phone-makers that had extra to lose, by no means dared to pursue.
OnePlus 7 Professional is likely to be one of the liked telephones ever, present feedback on social media
- Trying again on this cellphone I feel it is clear to see that that is the most effective cellphone OnePlus has supplied up to now. I am glad I acquired a OnePlus cellphone once I did as a result of it is a incredible cellphone (1 yr in the past)
- It has been greater than 3 years now… However this cellphone by no means aged… Nonetheless quick AF. Oneplus being at high of its sport earlier than taking place the drain xD (2 months in the past)
- I used to be available in the market for a brand new cellphone however the extra I analysis telephones the extra I notice I truly don’t want a brand new one (3 years in the past)
- I wanted that they carry again this design with the pop up digital camera, I adore it a lot (1 yr in the past)
- The final really nice smartphone. We’d like a contemporary iteration of this (10 months in the past)
- This cellphone nonetheless stands up in opposition to flagships. Positively my favourite Android cellphone ever (6 months in the past)
As you may inform, OnePlus clearly made an enormous by foolishly giving up on the beloved design of the OnePlus 7 Professional means too quickly. However why would not Mr. Lau & Co begin listening to the individuals – the identical individuals who made OnePlus by investing belief and cash?
Judging by the wild modifications within the function set of OnePlus flagships each yr, and the truth that the corporate may not have whole management over its product (it ought to however I’m not satisfied it does), you merely can’t depend on new OnePlus telephones to be as constant in what they carry to the desk. No less than I am unable to.
For many who have an interest, the OnePlus 11 will get a number of issues proper, and it’s definitely a cellphone worthy of consideration; however must you purchase it?

An amazing cellphone with larger competitors.
- Regardless of the whole lot (consider it or not), our testing reveals that the OnePlus 11 affords a flagship-grade digital camera expertise that rivals and typically beats the likes of the Galaxy S23 Extremely, iPhone 14 Professional and Pixel 7 – particularly when taking pictures (there’s nonetheless so much to be desired when it comes video efficiency; the selfie digital camera is downright unhealthy)
- The OnePlus 11 additionally affords stellar battery life and the quickest charging out there on the worldwide cellphone market, charging from 0-100% simply over 20 minutes; the Galaxy S23 Extremely with the identical 5000 mAh battery dimension takes practically an hour to cost, whereas the iPhone 14 Professional Max nearly doubles that)
- The OnePlus 11 affords blazing quick efficiency, clear and enjoyable software program; what’s vital to notice right here is that though the OxygenOS expertise on the OnePlus 11 is enjoyable and customizable, it’s now closely impressed by Oppo’s ColorOS – this may not be enchantment to diehard OxygenOS followers coming from older OnePlus telephones operating OxygenOS that is nearer to the Pixel’s model of Android
- The OnePlus 11 has a correctly flagship-grade show that everybody will discover wonderful; that’s until you don’t like curved screens; OK, and massive, 6.8-inch screens – however aside from that, the OnePlus 11 has among the best shows you will get right this moment, which is not unhealthy for a $699 cellphone
Now, would I purchase a OnePlus 11? In case it wasn’t already clear – no, I wouldn’t. And that is as a result of even when I used to be to fall in love with the 11 and needed to improve to a brand new OnePlus within the coming years, by that time the OnePlus 13 is likely to be a mid-range cellphone or… a microwave. Get it? At this level, I actually don’t know what OnePlus has in thoughts. And my microwave works simply positive.