Posted by Paul Feng, Vice President, Product Administration
Constructing on Android’s lengthy historical past of constantly evolving to supply customers and builders extra flexibility and selection, we introduced earlier this 12 months that we might start exploring expanded billing choices on Google Play by our person alternative billing pilot. On the coronary heart of this pilot is our perception that one of the best ways to supply various billing for in-app purchases is to place the selection within the palms of customers.
Pilot members can provide a further billing system alongside Google Play’s billing system for his or her customers in choose international locations. Our purpose is to know complexities concerned in supporting person alternative billing for builders and customers in international locations the world over whereas sustaining a protected and constructive person expertise. This pilot permits us to check and iterate on totally different implementations, and collect insights from builders and customers on their expertise to find out how this pilot would possibly evolve.
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| Be taught extra in regards to the person alternative billing pilot right here |
Associate participation and pleasure
We’re additionally excited that Bumble has joined to associate with us in our person alternative billing pilot. We’re working with their groups and we anticipate their customers will start seeing this alternative in-app in choose international locations within the coming months.
Allow person alternative billing in over 35 international locations
Moreover, with robust curiosity from builders all over the world, in September we opened participation within the pilot to to all builders of non-gaming apps. We supplied extra element in regards to the eligibility, necessities—together with interim UX tips—and introduced that person alternative billing will initially be obtainable to customers in Australia, India, Indonesia, Japan, and the European Financial Space.
At present we’re excited to announce that based mostly on the constructive response and preliminary suggestions from builders and customers, we’re increasing the pilot to customers in the US, Brazil, and South Africa.
Whereas that is nonetheless early days within the pilot, we’re inspired by this preliminary response and momentum, and sit up for sharing extra within the coming months as we proceed to construct and iterate with our companions and roll out person alternative billing to extra customers. To be taught extra in regards to the pilot eligibility, necessities, and the right way to get began go to our Assist Middle.
