The Web of Sauce (IoS) is lastly upon us, as Kraft Heinz unveils what it claims is the world’s first digital sauce dispenser to permit customers to customise their condiments on-demand — with a built-in management system to stop horrendous taste mixture crimes from being dedicated.
“Heinz Remix is a superb instance of [our] consumer-first strategy to innovation,” claims Kraft Heinz’ Alan Kleinerman of the corporate’s creation. “We’re altering the sport for foodservice operators and sauce lovers — dipping won’t ever be the identical. With Heinz Remix, it’s greater than a sauce dispenser; it is an insights engine and enterprise mannequin enabler that may assist Kraft Heinz perceive and reply to shopper developments and taste preferences in real-time. Who is aware of – perhaps our subsequent new sauce mixture will come from a superfan utilizing Heinz Remix!”
Kraft Heinz is seeking to carry a bit of web to your sauce expertise with a sensible mixing machine dubbed the Heinz Remix. (📷: Kraft Heinz)
The web-connected sauce dispenser machines are very clearly impressed by present customizable fountain drink dispensers like Coca-Cola’s Freestyle machines. An empty pot is positioned within the mouth of the machine and the chosen sauce — distributed from massive sachets hidden within the machine — chosen utilizing a touch-screen interface.
Like Freestyle, although, the machine’s largest characteristic is the power to mix-and-match flavors. The place a Freestyle means that you can have half-Sprite half-Fanta or add a shot of cherry taste to your Coke, although, the Heinz Remix means that you can combine sauce flavors as an alternative. Both fortunately or sadly, relying on private perspective, the machine would not supply limitless freedom; as an alternative of freely mixing any sauces of your selection, you are given the selection of Ketchup, Ranch, 57 Sauce, and BBQ Sauce “bases” which might then be modified with jalapeño, smoky chipotle, buffalo, and mango “enhancers” at considered one of three “depth” ranges.
“The launch of Heinz Remix is a primary for the sauce class and foodservice business,” claims Kraft-Heinz’ Peter Corridor. “It is a terrific instance of how we’re leveraging culinary insights and class data to drive better worth for our clients and customers. Our ambition is to be the chief for style, taste and expertise wherever you are consuming, and we’re delivering on that aim with class main improvements like Heinz Remix.”
Kraft Heinz has admitted it is going to be monitoring the machines’ mixes, within the hopes of discovering a brand new product thought to hitch “MAYOCHUP” on cabinets. (📷: Kraft Heinz)
Like rival units within the Web of Issues (IoT), nonetheless, the Web of Sauce’s true worth might lie in its connectivity. Along with monitoring the condiment provides and alerting — or robotically ordering — when ranges are working low, Heinz Remix will seize a wealth of information from sauce quantity per buyer to most popular taste mixtures. The latter may even, the corporate has hinted, result in bottled types of the identical mixtures, becoming a member of the corporate’s divisive and trademarked “MAYOCHUP.”
The machine is to be demonstrated on the 2023 Nationwide Restaurant Affiliation Present in Chicago later this month, Kraft Heinz has confirmed, with pilot deployments to start late 2023.
