Google up to date their Search Central Builders Job Posting web page to take away South Korea as a area wherein the Job Search Expertise is on the market.
Google Search Expertise
A Search Expertise is a wealthy outcome, a minimum of three of that are interactive wealthy outcomes.
Wealthy outcomes stand out from the common search outcomes, calling consideration to the webpages which might be listed inside them.
In keeping with Google’s search experiences gallery web page, there are three interactive search experiences:
- House Actions
- Job Posting
This can be a screenshot of a search outcome with a Job Search Expertise wealthy outcome:
Job Posting Search Expertise
Google gives companies the potential for rating their job postings in an interactive wealthy outcome referred to as the Job Posting Search Expertise.
Companies can use JobPosting structured information with a purpose to grow to be eligible to look in a Job Posting search expertise.
There are literally two methods to qualify.
Google’s documentation advises:
“You may enhance the job in search of expertise by including JobPosting structured information to your job posting net pages.
Including structured information makes your job postings eligible to look in a particular person expertise in Google Search outcomes.
You can even combine with Google through the use of a 3rd social gathering job web site.”
Regional Availability of Job Search Expertise
This wealthy result’s obtainable in areas world wide:
- Latin America
- Center East & North America
- North America
- Sub-Saharan Africa
Whereas the Job Expertise is on the market worldwide, it’s not obtainable in each nation.
For instance, the Job Search Expertise is just not obtainable inside the Czech Republic, Hungary and Romania.
The Job Search wealthy outcome was obtainable in South Korea however Google not too long ago quietly eliminated it from the regional availability documentation on February 28, 2023..
An entry within the Search Central builders web page changelog was added in March 2023 with the next assertion:
“February 28: Eliminated South Korea from the obtainable areas for the job search expertise on Google.”
I spoke with Worldwide search marketer Christopher Shin of Digital Asset Administrators (LinkedIn profile) to ask why Google would go away the Korean marketplace for job search postings.
“Individuals in Korea don’t use Google to seek for jobs. They go on to job posting web sites after they’re in search of jobs.
None of my shoppers have ever, not even as soon as, requested about optimizing for Google job postings.
It’s not how folks search right here.”
Christopher additionally defined that Google has a couple of 43% market penetration in Korea, up from a 5% share round eight years in the past.
Google is rising in reputation in Korea. However Korean search patterns maybe don’t justify retaining the job posting search expertise there.
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