Samsung Electronics’ new Galaxy S23 sequence delivers an eco-conscious, premium smartphone expertise to its customers. By eliminating pointless components and prioritizing high quality, the Galaxy S23 sequence embodies these values Samsung itself additionally holds shut, resembling useful resource circulation for a greater future for all.
Samsung Newsroom spoke with a number of the Galaxy S23 sequence’ designers to study extra about how the brand new flagship vary’s distinct design happened.
Premium Design With an Eco-Aware Focus
Q. Please introduce the Galaxy S23 sequence’ design theme, “Create the Necessities”.
Our focus was on making a design that boils down the essence of the smartphone. Assets might be wasted in the course of the manufacturing course of if too many pointless particulars are integrated, so we made the choice to retain solely the naked important design options, primarily based on the true id of the machine, for the idea of the Galaxy S23 sequence’ design.
Q: How is that this theme in alignment with the overall path of the Samsung Galaxy design method?
The Samsung Galaxy S sequence is a product lineup constructed on the true essence of what premium design might be. For the Galaxy S23 sequence, we deliberated extensively on what components wouldn’t solely make for a terrific design, but additionally how they might influence the world at massive. Since we live in a time the place useful resource circulation and eco-conscious actions are on the forefront of each day life, we really feel, too, that designers ought to mirror these values of their designs because the world over shifts its priorities in the direction of eco-consciousness. Our design method actively incorporates these concepts by making daring design selections and incorporating future-forward concepts.
Q: What are the Galaxy design group’s objectives in the direction of creating designs that honor each folks in addition to the planet?
Our method might be summarized within the type of 5 objectives. Firstly, we intention to “create essence” by way of our designs for final person satisfaction. Secondly, we need to “create circularity” to extend useful resource circulation efforts throughout the complete product lifecycle from manufacturing by way of to make use of and disposal. Thirdly, we aspire to “create standardization” with a purpose to streamline our designs and subsequently cut back useful resource waste and manufacturing prices, and fourthly, to “create longevity” for our merchandise by extending their life cycles and constructing simply fixable designs. Lastly, we intention to “create transparency” by way of clear communication on the metrics of our design processes with a concentrate on eco-conscious actions. All Samsung Galaxy designers are guided by these 5 objectives.
Q: Are you able to share extra about how the design group is following by way of on these objectives?
All tasks we undertake preserve the long-term imaginative and prescient in thoughts as an alternative of short-term outcomes, and we collaborate carefully with the fabric sourcing groups to make sure our designs incorporate recycled supplies. We additionally share our design technique and plans with a spread of inner stakeholders with a purpose to additional vitalize every challenge with completely different concepts and views. We be sure that to mirror on all of the suggestions we obtain with a purpose to preserve eco-consciousness at entrance of thoughts when designing.
Q: How vital is working with such an genuine mission in thoughts to the group?
We dwell in a world the place the sharing of data is boundless, making short-term or short-term initiatives meaningless. We embrace the chance to think twice in regards to the values and efforts vital required to perform our imaginative and prescient, in addition to how greatest to speak our method transparently. This sense of mission as designers motivates us, and in time, we consider our clients, too, will come to know and recognize our willpower.
The Samsung Galaxy Id
Q: Are you able to share extra in regards to the two completely different designs, primarily based on target market, you developed for the Galaxy S23 sequence?
The Galaxy S23 and S23+ function skinny bezels which are slim and balanced on all sides for customers to higher concentrate on their screens, whereas a curved steel body each protects the display and gives the person with a cushty grip. For the Galaxy S23 Extremely, we diminished the aspect edges and prolonged the flat floor of the machine even additional not solely to offer higher grip, but additionally to offer more room wherein the S Pen might be utilized and in the end maximize the advantages of the big display for the person.
Our focus when designing was to convey a constant design id throughout all three units by way of easy line design and planes that remove all pointless components. Even the extra delicate components, such because the aspect keys, antenna slit, speaker gap and mic gap, had their measurement and format meticulously adjusted to match this. Moreover, the digital camera contour reduce design seen on the Galaxy S22 and S22+ was eliminated, and all Galaxy S23 fashions are actually fitted with a single digital camera design to offer much more consistency throughout the lineup.
Q: Would you agree that the Galaxy S23 sequence’ digital camera’s distinct design is as notable as its efficiency?
Since a whole lot of the smartphones presently available on the market possess an identical form, the digital camera design of a tool has change into a strong solution to distinguish a product and specific model id. Because of this the Samsung Galaxy S sequence’ digital camera format has stayed the identical for the reason that Galaxy S21 sequence with a purpose to foster a singular design id.
The exterior a part of the digital camera is a shiny steel whereas the inner elements have been processed with easy hairlines with a purpose to convey the digital camera’s highly effective efficiency. The design of the interior components of the digital camera, together with the shape, texture and colour, had been impressed by conventional digital camera lenses that reduce gentle reflection.
Future-Ahead Shade Swatches, Impressed by Nature
Q: Are you able to please introduce the principle colours of the Galaxy S23 sequence?
A few of the Galaxy S23 sequence’ parts had been constructed utilizing recycled supplies1 to contribute to useful resource circulation, so with a purpose to additional mirror this concept of environmental safety, the Galaxy S23 sequence is available in 4 colours which are primarily based on an idea we name “Shades of Nature”. The Inexperienced shade is harking back to a tranquil forest whereas Phantom Black embodies the silent energy of nature, and the intense Cream shade is warming to have a look at whereas Lavender captures the energetic nature of on a regular basis life.
4 extra colours that we developed beneath the idea of “Shades in Dream” — Lime, Skyblue, Crimson and Graphite2 — might be completely out there for units bought on-line. We needed to offer on-line clients with some upbeat and futuristic shades that convey their brightness even when merely seen on-screen. The Lime shade, a brand-new addition to the Samsung Galaxy colour lineup, has been designed to be a full of life and charming colour swatch, and we hope our customers will get pleasure from this new addition to the Samsung Galaxy colour vary.
Q: Are you able to converse extra in regards to the recycled supplies utilized in a part of the Galaxy S23 sequence’ again panel glass3?
Recycled supplies primarily based on plastic bottles can are inclined to have a yellowish tint to them, so we had been initially fearful that the coloring may find yourself too darkish. Nonetheless, after we processed the supplies, we had been stunned to search out that this recycled materials really helped to create a extra pure and natural search for the Cream shade.
Designed With the Planet in Thoughts
Q: Are you able to share extra in regards to the enlargement of recycled supplies concerned within the Galaxy S23 sequence’ growth?
The back and front glass panels of the Galaxy S23 sequence units include a mean of twenty-two% of pre-consumer recycled content material, and the movie that goes contained in the again glass panel incorporates 80% of recycled plastics sourced from discarded plastic bottles. Moreover, the interior parts of the Galaxy S23 Extremely, together with the S Pen cowl and the decrease speaker modules, have been constructed utilizing recycled ocean-bound plastic sourced from discarded fishnets and plastic bottles, and aluminum byproducts from the manufacturing course of had been used for the S23 Extremely’s aspect and quantity keys.
Moreover, the packaging field is constituted of 100% recycled paper and the quilt accent additionally accommodates some recycled or biodegradable supplies, that means that every one points of the Galaxy S23 sequence’ design mirror our dedication to the circulation of assets.
Q: What efforts have been made to create extra eco-conscious packaging designs over time?
We began to cut back the usage of plastic in our packaging designs in 2018. After we first began, we had fourteen completely different packaging elements inside a single package deal, and now for Galaxy S23 sequence, we’ve come a great distance to make sure that solely six packaging elements4 are included. We additionally made positive to leverage recycled paper supplies when constructing the packaging field itself, and although paper supplies constituted of 100% recycled pulp might be dusty and weaker than common paper, we undertook in depth analysis, adjusted the manufacturing course of and went by way of numerous high quality verification checks to search out the right composition to make use of in our product packaging.
Q: What areas will you be specializing in for future package deal designs?
We are going to proceed to concentrate on creating high-quality packaging that includes recycled paper supplies. Our purpose is to create our personal paper supplies made with pulp that we’ve developed ourselves, in addition to to obtain recognition for our eco-conscious designs.
Samsung is dedicated to pursuing innovation that doesn’t take the planet’s assets without any consideration and that as an alternative repurposes discarded supplies with a purpose to give them a second life, thus offering customers with true, significant worth. The Samsung Galaxy S sequence will proceed to bridge the hole between usability and eco-consciousness by way of future-forward design selections.
Keep tuned to Samsung Newsroom for extra on the all-new Galaxy S23 sequence.
* The pictures proven are for illustrative functions solely and will differ from the precise product. Product specs might range by nation, area, mannequin and provider.
1 The back and front glass panels include a mean of twenty-two% of pre-consumer recycled content material, and the movie that goes contained in the again glass panel incorporates 80% of recycled plastics supply from discarded plastic bottles.
2 The Lime, Skyblue, Crimson and Graphite shades can be found for buy at samsung.com. Product specs, launch schedule and availability might range by area, nation, mannequin and provider.
3 The movie that goes contained in the again glass panel incorporates 80% of recycled plastics sourced from discarded plastic bottles.
4 The six elements included are the packaging field, the guide field, the pulpy tray the entrance protector, the again cowl protector and the information hyperlink cable band.
