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At the present time in search advertising and marketing historical past: February 4

Microsoft’s bid to purchase Yahoo, Day 4

In 2008, there have been some huge developments following the information of Microsoft’s bid to buy Yahoo. 

Google wasn’t joyful in regards to the information. The corporate objected, suggesting that the transfer would harm what it known as the underlying rules of the web: “openness and innovation.”

There was some ironic backwards and forwards, as Google had spent the previous 12 months arguing that it ought to be capable of purchase DoubleClick, which Microsoft argued in opposition to as a result of it could make Google too dominant in internet marketing.

In the meantime, was Yahoo contemplating an alliance with Google? And why did Google CEO Eric Schmidt name Yahoo CEO Jerry Yang to supply Yahoo assist?

And what about post-acquisition “integration” points? Native, maps, and cellular have been areas the place each corporations had made vital investments but in addition had vital duplication and redundancy.

Microsoft sounded fairly assured the deal would occur. As Kevin Johnson put it:

  • “It doesn’t make sense to have hundreds of engineers at Yahoo engaged on a search index, hundreds of engineers at Microsoft engaged on the identical search index. By combining, we are able to have one crew of individuals throughout the 2 corporations engaged on the search index, after which have others proceed to deal with areas the place we’ve outlined differentiation in search. New search verticals and expanded consumer expertise for search. We’ve bought so many concepts, extra engineers utilized to these concepts will drive breakthroughs in search.”

Dig deeper:

Additionally on today

Enhanced conversions: Google exams international website tags with computerized assortment

2022: The worldwide website tag might now routinely gather the data (e.g., e-mail, phone quantity) {that a} consumer submitted on the web site.

Microsoft Bing provides car and automobile search options

2022: There have been hyperlinks to the MSN Autos market within the data panels for these car-related searches beneath “be taught extra” and “store used vehicles” proper above the automobile specs.

Google expands phrase match to incorporate broad match modifier visitors

2021: Phrase match would broaden to incorporate extra broad match modifier visitors and assist for broad match modifier would finish.

5 takeaways for entrepreneurs from Google’s This autumn 2019 earnings

2020: For the primary time, the corporate disclosed YouTube promoting revenues.

Hitwise halts some reporting providers in wake of Jumpshot’s closing

2020: Hitwise knowledgeable its prospects that every day, weekly and month-to-month metric updates have been on pause till additional discover.

Filter, kind, bulk handle product teams in Microsoft Buying quickly

2020: Scripts have been additionally coming to Buying campaigns in Microsoft Promoting.

Bing doesn’t present advertisements for queries round Tremendous Bowl commercials, whereas Google does

2019: The corporate’s main aim was to not drive income and selected to not monetize search outcomes.

Survey: Native search engine marketing an ‘artisanal’ self-discipline dominated by small businesses

2019: Roughly 53% of companies doing native search engine marketing had 10 or fewer shoppers.

Google Provides JSON-LD Assist For Structured Information Markup

2016: Google began supporting JSON-LD for structured information markup for opinions and merchandise wealthy snippets.

Google Revamps Cell Journey Search Outcomes, Virtually Making Net Outcomes Irrelevant

2016: When you clicked on the “extra locations” button, Google led you right into a journey search expertise that made it tougher to view natural search outcomes.

Bing Updates Android & iOS Apps To Allow Extra Discovering With Much less Looking

2016: The concept, in response to Microsoft, was to assist customers “discover” and “do” quicker.

Google Expands Webmaster Documentation Round Reconsideration Requests

2015: Google clarified and expanded on their reconsideration request documentation for individuals who had been hit by a Google guide motion.

Report: Google Will Get Entry To Twitter’s Firehose Once more

2015: The settlement got here 3+ years after an identical association ended. It might make tweets simpler to seek out by way of search.

Google Solutions Now Exhibiting Blue Icons Linking To Writer Websites Or Extra Google Solutions

2015: This had been completed beforehand for easter eggs and Google’s personal content material, however now it labored for third-party publishers.

Bing Advertisements Discusses 3 New Initiatives: Native Advertisements On, Cell Advert Codecs, Remarketing

2015: The corporate’s foray into native promoting would harness intent alerts from Bing Advertisements.

With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft

2014: For the primary time in ages, the three main search corporations within the US have been all run by CEOs who both got here out of a search background or had a strong understanding of it.

Google AdWords To Roll Out Versatile Conversion Counting, Says Goodbye To 1 Per-Click on, Many-Per-Click on

2014: Transformed clicks = Conversions (1 per-click) and Conversions = Conversions (many-per-click).

Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite

2014: The suite was comprised of two new capabilities: Dynamic Product Itemizing Advertisements creation and Product Itemizing Advertisements optimization.

Google Exhibiting Massive Video Embeds In Some Search Outcomes

2014: Looking Google for video-related content material would return a big, playable, video immediately on the high of the search outcomes.

Google Maps App Now Frequently Looking For Quicker Route

2014: The app would notify you if a quicker route was out there whilst you have been in transit.

Beyonce, Blackout, Ravens And M&Ms — What We Searched For Throughout Tremendous Bowl 2013

2013: Viewers turned to their gadgets to ask [why did the lights go out], [superdome power outage] and [what caused power outage].

Bing: Why Google’s Incorrect In Its Accusations

2011: Bing mentioned it has search sign, not Google sign.

Yelp: 35 % Of Searches Cell Now

2011: The cellular viewers on Yelp was extra energetic and engaged than its PC viewers.

Search In Pics: Google Sweden License Plate, Yahoo Seaside Sandals & Google Privateness Cup

2011: The newest photos culled from the net, exhibiting what individuals eat on the search engine corporations, how they play, who they meet, the place they communicate, what toys they’ve, and extra.

Google Maps To Add “Google Retailer Views”

2010: Google Retailer Views would enable individuals to just about stroll into the shop, off of Google Avenue Views.

Yahoo Sells “Non-Core” Asset HotJobs For $225 Million

2010: Yahoo would proceed to have a profession website, however it could be powered and populated by Monster.

2001 In Evaluation: Search Engine Advertising and marketing Will get Respect, As Does Search Usually

2010: Main occasions from the 12 months 2001 in client search. 

Google Latitude: Share Your Location On Google Maps

2009: Extra protection: Google Latitude Turns Maps (For Cell) Into Social Software

Google Android Telephone Finds Its Voice (Search That Is)

2009: Google was rolling out voice search on the Android platform by way of the brand new software program replace.

FriendFeed Improves Search Options

2009: You could possibly use the superior search options after which subscribe to that search by way of RSS.

Web Explorer 8 Search Now Exhibiting Immediate Solutions From Stay Search

2009: Immediate solutions have been proven for searches associated to monetary data, climate circumstances, film present instances, calculations, equations, conversions, and definitions.

Yahoo Beginning To Roll Out “Search Pad” Function

2009: The appliance routinely collected websites and content material as customers performed on-line analysis.

Google’s Affect In The Oval Workplace

2009: Google was the “fourth-largest company supply of marketing campaign money” for President Obama’s presidential race.

Digital Earth’s First 2009 Imagery Replace

2009: The key updates included the brand new Digital Globe satellite tv for pc imagery they just lately licensed and “fowl’s eye” photographs of Paris, France. 

IAC Troubles,, And Publish-Yahoo Search Share

2008: IAC claimed the authorized battle for management of IAC’s board was impeding the corporate’s skill to successfully function.

Microsoft’s Prize: Large Yahoo CPMs, Largest Show Share

2008: Yahoo ranked as the highest website with slightly below 19% of US on-line show promoting.

Google Releases New Urchin Beta

2008: For many who required server-based analytics.

EU Prepares “Objections” To Google-DoubleClick Acquisition

2008: The European Union’s antitrust regulator was more likely to impose circumstances or ask Google for concessions with a view to bless the acquisition.

Google Recordsdata Screenshots Of Compensation Software With SEC

2008: The device modeled the potential worth of Google fairness awards, together with transferable inventory choices.

From Search Advertising and marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

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