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Apple collects practically all the revenue within the worldwide smartphone market

iPhone 14

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In 2022, Apple’s working revenue share of the worldwide smartphone market reached a current excessive of 85%, and the corporate shipped 70 million iPhones within the fourth quarter.

Pushed by gross sales of the iPhone 14 launched in September, Apple has achieved its highest-ever international smartphone cargo, income, and working revenue share in 2022.

Though Apple’s shipments, income, and working income declined year-over-year in quarter 4 of 2022, it nonetheless captured 18% of cargo share, 48% of the income of {the marketplace}, and 85% of the revenue generated by the section for the yr.

The corporate shipped 70 million iPhones within the fourth quarter, up from 49.2 million in quarter three however down from 81.5 million models in quarter 4 of 2021. Apple’s manufacturing points in China and never demand are the culprits for the decrease cargo numbers.

In line with the newest evaluation from Counterpoint Analysis, the worldwide smartphone market noticed an 18% year-over-year decline in shipments in quarter 4 of 2022, the bottom stage for a vacation quarter since 2013. Shipments for your complete yr declined to 1.2 billion models, additionally the weakest since 2013.

Global smartphone shipments in 2022. Source: Counterpoint Research

World smartphone shipments in 2022. Supply: Counterpoint Analysis

Nonetheless, shipments grew by a minuscule 1% quarter-over-quarter to 303.9 million models.

Analysis Director Jeff Fieldhack commented on Apple’s success in a market crushed by exterior forces.

“Having proficiently managed its manufacturing issues, Apple was in a position to climate a yr already marred by financial and geopolitical turmoil higher than different main smartphone gamers,” Fieldhack mentioned. “Its iPhone Professional sequence continued performing nicely and its share of iPhone shipments may have been even greater if not for the manufacturing points attributable to the COVID-19 breakout on the Zhengzhou manufacturing unit, which produces the overwhelming majority of Professional sequence volumes. Because of this, some Professional sequence volumes bought pushed to January.”

Apple wins the highest spot

Apple’s product line is solely located within the premium section of the market, which was much less affected by financial and geopolitical uncertainties. As a result of they final a very long time, many smartphone customers have been preferring to buy premium units.

Apple won the top spot in 2022. Source: Counterpoint Research

Apple received the highest spot in 2022. Supply: Counterpoint Analysis

In the meantime, within the first quarter of 2023, Apple reported $117.15 billion in income, a decline from $123.9 billion in quarter one in all 2022. The iPhone introduced in $65.78 billion in income for the quarter, down from the $71.6 billion within the year-ago quarter.

Lower than a decade in the past, Apple collected extra revenue from the smartphone market than was strictly generated in whole, if the losses that almost all Android producers have been seeing was integrated into the calculation.



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